i57.
Robert H. Schaffer (1988), The Breakthrough Strategy. Schaffer assembles protocols under various headings, such as “The Zest Factors”, “Breakthrough Project Design”, “The Keys of the Kingdom”, “Breakthrough Multiplication Routes”, and “Top Management’s New Job”. These slogans may make it harder for his analysis to receive the attention it deserves. Schaffer’s incremental approach contrasts with the more ambitious strategy proposed as ideal by Jeremy Carew-Reid, Robert Prescott-Allen, Stephen Bass and Barry Dalal-Clayton (1994), Strategies for National Sustainable Development. They write that “Objectives should be few enough to be achievable; broad enough to ensure the support of participants and encompass all aspects of the issue; and narrow enough and clearly defined enough to be measurable.”